Digital media is used in photography in many ways, for example within this magazine cover photoshop has been used within it, by being used to edit the model as well as to help create the magazine cover by adding in the text etc. Using photoshop within this kind of advertisement has its advantages such as using the tools to edit the celebrity within the image, tools such as airbrush will be used, which works to an advantage because it will help to create a better look and sell the magazine, but on the other hand is sending out a bad message as its not all true. Photoshop is also used as an advantage within this advertising purpose because within it we can do suff such as make the title look as if it is behind the person on the cover, which makes it look more realistic and professional.
Another example I have found is this McDonalds advertisement where photoshop is used massively to help advertise one of their burgers. Within this advertisement photoshop has been used to turn the fish bowl into the shape of a burger, but with the water and the fish still inside it to represent the 'Filet-O-Fish' burger, this has been used to a good effect because it will bring in an audience, its something that is out of the ordinary and photoshop has contributed towards this, by creating something that could never be created by hand but only by digital media.
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